Modernizing the web presence of a global leader

Website Design + Development

New Title

The Challenge

W&C’s legacy website, built on an outdated CMS, no longer aligned with the company’s forward-thinking vision or high standards. We identified an opportunity for a digital transformation—including a sleek, modern design, streamlined navigation, and a user-friendly content management system tailored for their marketing team. We also prioritized access to their extensive product catalog, enhancing search functionality and significantly boosting site performance.

Wise idea

The IO team developed a comprehensive modernization strategy, anchored by Storyblok’s headless CMS platform. This gave W&C the perfect balance of front-end flexibility and back-end simplicity, empowering their marketing team to independently manage content updates and product launches.

We seamlessly transitioned all existing product data, literature, and media assets, while restructuring the information architecture to simplify user journeys and improve navigation. To elevate the product search experience, we integrated Algolia—delivering advanced filtering, fast results, and intuitive discoverability across W&C’s extensive catalog.

Throughout the project, we stayed closely aligned with W&C’s existing brand standards, ensuring a consistent digital identity. The new responsive design delivers an optimized experience across all devices, without sacrificing any of the functional strengths of the previous system.

The Impact

 The new W&C website delivered immediate results: a modern, responsive design, a powerful and easy-to-use CMS, and a dramatically improved product search experience. W&C is now positioned with a scalable digital platform that supports future growth and reinforces their leadership in the commercial vehicle industry.

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